From a good idea.
To a feeling
you can’t skip.
We are the production company inside the Because world. Films, commercials and social content, made with the craft of a film crew and a direct connection to the marketing team behind the brief.
Line
Athens.
A place on the world stage.
Samba
Coffee Roasters.
At Gastronomos. In good company.
St Germain.
Liqueur.
A different spirit.
Mailo’s
Pasta Project.
Seven years. Plenty to celebrate.
Protein
Garden.
Good food. A different frame.
Upon
Athens.
Meet you here.
ReliefTime.
Care. Connected.
A digital healthcare story.
Walkin
Athens.
The city. In motion.
Nelos
Pizza.
Fresh out of the frame.
The Locals.
Pareo Festival.
A taste of the festival.
Great tools.
Greater intent.
We shoot with Sony Cinema Line cameras, including FX3 and FX6. Chosen for the story. Built into the production.

Small body. Big perspective.
A compact full frame camera that lets us move with the moment. For intimate spaces, close details and fluid handheld work, its small footprint keeps the creative possibilities open.
- Full frame
- A cinematic sense of depth.
- Compact body
- Freedom to get closer.
- S Cinetone
- A considered starting point for colour.
Ten brands.
Ten different stories.
Meet the businesses behind the films. Explore their work with Because and read more from their own websites and the publications covering them.
Line Athens.
A little more context.
Fermentation, Greek ingredients and an unconventional approach to hospitality give Line Athens a story worth telling.
Based in Kato Petralona, Line combines the culture of a cocktail bar with an interest in fermentation and making ingredients in house. The 50 Best’s 2026 lists place it first in Europe and fifth in the world. Those distinctions belong to the bar and its team.
Our film collection includes the Breaking Bar concept announcement alongside three milestone productions: its European recognition, a 50 Best film and the 2026 world ranking announcement. Presented in both landscape and portrait formats, the work shows how a single brand can take different shapes on screen while keeping its identity at the centre.
Europe’s best bar is in Greece
Coverage of the inaugural European ranking and Line’s first place recognition.
The 50 BestLine, the 2026 world list
The ranking organiser’s profile of the Athens bar and its approach to craft.
Coverage of the client, not an endorsement of Because or evidence of campaign results.Samba Coffee Roasters.
A little more context.
A Greek specialty coffee company with a story that stretches from roasting to the people behind every cup.
Samba’s company story brings together coffee sourcing, roasting, equipment and expertise. Its roots date to 1979, with specialty coffee central to its current identity. Gastronomos has covered both the company and its Athens coffee spaces.
The Because collection features Samba at Gastronomos, a film with Kostas Kalafatas and another view of the brand. Together, these productions explore coffee culture through people, events and different screen formats. Watch the complete production alongside the project notes, then explore the brand’s wider story through the sources below.
Why everyone is talking about Samba
A closer look at the Greek coffee company and its specialty coffee identity.
Coverage of the client, not an endorsement of Because or evidence of campaign results.St Germain Elderflower Liqueur.
A little more context.
A French elderflower liqueur with a distinctive bottle, a floral identity and a place in modern cocktail culture.
St Germain is made with hand picked elderflowers. The brand’s own account of its production describes a short spring harvest and the floral character at the heart of the liqueur. That identity gives its events a recognisable visual and sensory context.
Because’s collection features the St Germain Amsterdam activation film. The landscape format gives the brand experience room on screen, while the adjacent notes keep the project context close to the footage. This is a production showcase; the editorial coverage below explores the liqueur itself.
Inside St Germain’s elderflower harvest
An introduction to the flowers and harvest behind the French liqueur.
Coverage of the client, not an endorsement of Because or evidence of campaign results.Mailo’s The Pasta Project.
A little more context.
Fresh pasta meets street food culture: a clear product, a recognisable cup and a brand built around everyday enjoyment.
Mailo’s centres its offer on fresh pasta made in front of customers, with a choice of pasta shapes and signature sauces. Its official story describes bringing a street pasta concept to central Athens. Seasonal recipes and product collaborations have also featured in Athens Voice.
Our collection includes a seven year anniversary film and an event production. Together they give two perspectives on the brand: a milestone worth celebrating and a live occasion worth capturing. Both are portrait films, shown in their native proportions rather than cropped to fill a landscape screen.
Fresh pasta, street food culture
A feature on the fresh pasta concept and the brand’s street food approach.
Coverage of the client, not an endorsement of Because or evidence of campaign results.Protein Garden.
A little more context.
An Athens food brand built around protein focused meals, varied menus and convenient everyday eating.
Protein Garden describes its offer as a place for protein focused, vegan and wellness minded customers, as well as anyone looking for a satisfying meal. Its website lists multiple Athens locations, including Panormou. Food coverage in Athens Voice introduces the menu through its bowls and meals.
The Because film collection explores two sides of Protein Garden: recipes and coffee. The recipe production uses a landscape format, while the coffee film is portrait. Keeping those formats distinct lets each piece retain its composition, with the supporting text explaining which part of the brand is on screen.
An introduction to Protein Garden’s meals
A menu led introduction to the Athens food brand.
Coverage of the client, not an endorsement of Because or evidence of campaign results.Upon Athens.
A little more context.
An all day hospitality destination in Palaio Faliro, moving from coffee and food into cocktails and evening gatherings.
Upon’s official menu and culture pages connect daytime coffee, food and an evening bar experience. Its culinary programme has also attracted coverage: Athinorama reported on a collaboration involving chefs Daniel Gottschlich, Grigoris Kikis and Dimitris Chronopoulos.
Our two Upon productions offer a broader introduction to the venue and a separate film featuring Grigoris Kikis. Both are portrait pieces. Showing them together allows visitors to explore the place and a person connected with its food story, without reducing the work to a single still image.
A six hands culinary collaboration at Upon
Coverage of a guest chef collaboration at the Athens venue.
Coverage of the client, not an endorsement of Because or evidence of campaign results.ReliefTime.
A little more context.
A Greek telemedicine platform connecting people with doctors specialising in medical cannabis.
ReliefTime’s public website explains its online consultation service and the role of a doctor in assessing each individual case. Its business is digital healthcare, where a clear explanation of the service matters. This portfolio describes the brand and our film, rather than offering medical guidance.
The featured Because production is a 38 second portrait brand film. The complete film sits alongside concise project notes and a link to the client’s own website. CNN Greece’s coverage provides a separate introduction to the platform and its approach to telemedicine.
ReliefTime’s telemedicine platform
A video report introducing the Greek digital health platform.
Coverage of the client, not an endorsement of Because or evidence of campaign results.Walk In Athens.
A little more context.
An all day Athens bar with a street facing character and a connection to the team behind Line.
Athinorama’s introduction places Walk In Athens on Mavromichali Street and connects it with Dimitris Dafopoulos, Nikos Bakoulis and Vasilis Kyritsis. Its bar guide describes an all day destination with music and a street bar character.
Because’s 25 second landscape film offers a short introduction to Walk In Athens. The production is presented at its original aspect ratio, with the full film available on demand. The publication link below gives visitors more context about the venue beyond the footage.
First look at Walk In Athens
An introduction to the Mavromichali Street bar and the people behind it.
Coverage of the client, not an endorsement of Because or evidence of campaign results.Nelos Pizza.
A little more context.
A Pagrati pizza concept with a small format product and a playful approach to sharing.
Nelos presents itself as a takeaway and delivery pizza brand in Athens. Athinorama’s opening feature describes its small, 15 centimetre pizzas and boxes of two or four, making the product format part of the story.
Our featured Nelos production is a portrait brand film. Its dedicated screening keeps the original composition, while the project page offers space for the brand context and relevant coverage. Visitors can watch the work, read about the concept and continue directly to the client’s website.
Small pizzas, big pleasures in Pagrati
A first look at Nelos and its small format pizza concept.
Coverage of the client, not an endorsement of Because or evidence of campaign results.The Locals Cocktails.
A little more context.
Greek ready to drink cocktails, bringing a bartender’s recipe beyond the bar.
The Locals Cocktails describes its products as canned cocktails created with bartender Aris Chatziantoniou and produced in Kifisia by The Craft Spirits Co. Its own story centres on making a prepared cocktail available away from a traditional bar setting.
The Because film captures The Locals Cocktails at Pareo Festival. This 34 second portrait production connects a drinks brand with a specific live event. The client’s official story below provides background on the product; it is distinct from similarly named cafés and hospitality businesses.
Greek craft cocktails, ready to take with you
A business feature on the launch of The Locals Cocktails and its original recipes.
Coverage of the client, not an endorsement of Because or evidence of campaign results.One conversation.
A bigger possibility.
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