Creative instinct.
Measurable impact.
Play with
possibility.
Five games. Five ways to think.
Choose your next move.
Need a practical calculator? Open the toolkit
Revenue is good.
Margin matters.
RETURN ON AD SPEND
4.00×
Positive contribution after ads
Break even ROAS2.50×
Contribution after ads€1,500
Revenue × margin − ad spend. Excludes fixed costs, taxes and any costs not included in your margin. ROAS is revenue efficiency, not net profit.
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